Conversion Tracking That Shows You What Your Ads Actually Deliver
If GA4, Google Ads and your store disagree about your numbers, you are not measuring marketing, you are guessing at it. We rebuild your tracking so every important action is captured once, accurately, on every platform.
Why Your Numbers Do Not Match
Browser-Only Tracking Leaks
Ad blockers, iOS privacy and browser limits quietly drop 20-30% of conversions before they ever reach your platforms.
Duplicate And Missing Events
Double purchases, missing AddToCart or BeginCheckout, no lead quality signals. Platforms then optimize toward noise.
Three Tools, Three Truths
GA4 says one number, Ads Manager another, your store a third. Nobody knows which budget decision is safe.
What Is Included
- ✓Full tracking audit: GA4, GTM, Meta Pixel + CAPI, Google Ads tags, TikTok and Snapchat pixels where used
- ✓Complete ecommerce event set: ViewItem, AddToCart, BeginCheckout, Purchase, plus lead events for service and B2B funnels
- ✓Server-side tracking setup (server GTM, Meta CAPI, TikTok Events API) with event deduplication
- ✓Consent Mode v2 configured, so measurement survives privacy choices legally
- ✓Cross-domain and checkout tracking fixed end to end
- ✓Validation: every event test fired and matched across GA4 DebugView, platform event managers and your store before handover
- ✓A written tracking map: every event, where it fires, which platforms receive it. Yours to keep.
How It Works
Week 1: Audit and Tracking Map
Week 2: Implementation (GTM + Server-Side)
Week 3: Validation and Platform Matching
Handover: Walkthrough On A Call
Frequently Asked Questions
Will this fix my GA4 vs Google Ads mismatch?
The mismatch usually comes from missing, duplicated or differently attributed events. The audit shows which, and the rebuild removes the causes we find.
Do I need server-side tracking?
If you run paid ads on Meta, TikTok or Google, almost certainly yes. It recovers conversions the browser loses and improves match quality.
Will it break my site?
No changes go live untested. Everything is built in GTM preview and validated before publishing.
How long does it take?
Most setups are live and validated within 3 weeks of kickoff.
What does it cost?
Quoted exactly after the free audit, based on your platforms and store setup. Book the free strategy call and the audit findings come first.
Book Your Free Strategy Call
30 minutes. No pitch. You will leave with your tracking findings and a priority plan, whether we work together or not.