Your browser Pixel is only half the signal. Ad blockers, iOS and browser limits quietly delete purchases before Meta sees them, and the algorithm optimizes on what is left. We set up the Pixel and the Conversions API as one paired system, browser and server sending the same events with the same IDs, so every conversion is counted once and matched to a real person wherever possible.
Yes. The Pixel catches what the browser can see, CAPI covers what it cannot. Together, deduplicated, they give Meta the most complete signal.
It improves the data Meta optimizes with. Most accounts see more stable delivery and reporting that matches their store, because the algorithm stops learning from partial data.
A standard ecommerce or lead setup takes days, not weeks, once we have access to your site and Business Manager.
30 minutes. No pitch. You will leave with your tracking findings and a priority plan, whether we work together or not.