Server-Side Tracking Explained, Without The Jargon
Server-side tracking is one of those phrases that sounds expensive and complicated, so many businesses nod along and quietly do nothing. The idea underneath is simple, and once you see it, you will understand why your ad platforms keep under-reporting your sales. The Simple Version Browser tracking works like this: a visitor buys something on […]
Meta CAPI Setup Checklist: Every Step, In Order
The Meta Pixel alone no longer sees your whole funnel. Ad blockers stop it, iOS limits it, and browsers delete its cookies. Meta’s Conversions API (CAPI) fixes that by sending events from your server instead of the visitor’s browser. But a rushed CAPI setup can be worse than none at all, because duplicate and mismatched […]
Why Your GA4 and Google Ads Numbers Never Match (And How to Fix It)
If you have ever compared your GA4 reports with Google Ads and found two different conversion numbers, you are not alone. It is one of the most common questions business owners ask us, and it usually starts with a worrying thought: is my tracking broken? Sometimes it is. But often, both tools are working exactly […]