Pinterest Tracking For The Sales Pinterest Starts
Pinterest is a discovery platform: people find products weeks before they buy. If your Pinterest Tag only fires a basic page visit, the platform never learns which Pins lead to revenue, and your reporting writes the channel off unfairly. We set up the Tag and the Conversions API with the full event set, so Pinterest gets credit for the demand it creates and the sales it closes.
What Is Included
- ✓Pinterest Tag installation across your site
- ✓Conversions API (server-side) connection with event deduplication
- ✓Full event set: PageVisit, ViewCategory, Search, AddToCart, Checkout, Lead and Signup where relevant
- ✓Enhanced Match with hashed email for better attribution
- ✓Product ID alignment between events and your catalog, where a catalog exists
- ✓Validation with Pinterest Tag Helper and the Events test tool
- ✓A written event map for the whole setup
How It Works
Audit the current Tag events.
Install or repair the Tag.
Connect the Conversions API and deduplicate.
Validate every event and document.
Frequently Asked Questions
Why does Pinterest under-report in other tools?
Its clicks often start a journey that ends later through search or direct. Proper events plus enhanced match give Pinterest the evidence to claim its share.
Do I need a product catalog for this?
No. Catalog alignment helps shopping campaigns, but the Tag and API work for any ecommerce or lead site.
Browser tag or API, which matters more?
Both, paired. The API covers the conversions the browser loses, which on mobile-heavy Pinterest traffic is a lot.
Book Your Free Strategy Call
30 minutes. No pitch. You will leave with your tracking findings and a priority plan, whether we work together or not.