TikTok and Snapchat audiences live on mobile, which is exactly where browser tracking breaks first. Both platforms bid and optimize on the events they receive, so a leaky pixel means rising costs and reporting that never matches your store. We set up both pixels with their server-side APIs, paired and deduplicated, so every sale and lead reaches both platforms cleanly.
Their traffic is heavily mobile and in-app, where browser signals are lost fastest. Server events recover a meaningful share of purchases for optimization.
Yes. Most of our work here is repair: wrong events, duplicates, and missing parameters on setups that were switched on and never validated.
Purchase (or CompletePayment) with value and currency, and the steps before it. Without value, neither platform can optimize for revenue.
30 minutes. No pitch. You will leave with your tracking findings and a priority plan, whether we work together or not.