Microsoft UET Tracking, Set Up Once And Counted Right
Microsoft Ads is often copied from Google Ads and then forgotten, and its tracking quietly breaks first. The UET tag powers conversion tracking, remarketing and automated bidding across Bing and the Microsoft network. We install it properly, define goals that match your real outcomes, and validate every conversion so Microsoft optimizes on the same truth as your other channels.
What Is Included
- ✓UET tag installation across your whole site via GTM or directly
- ✓Conversion goals for purchases, leads and key actions, with correct counting settings
- ✓Enhanced conversions setup for better match rates
- ✓Alignment check against your Google Ads import, so goals are not double counted
- ✓Remarketing audiences built from UET (all visitors, product viewers, converters)
- ✓Validation with UET Tag Helper and live test conversions
- ✓A short written record of every goal, its trigger and its counting rule
How It Works
Audit your Microsoft Ads account and current UET status.
Install the tag sitewide.
Define goals and enhanced conversions.
Test-fire conversions and document.
Frequently Asked Questions
Why does Microsoft Ads tracking break so often?
Because it is usually set up once during a Google Ads import and never checked again. Tag changes, new landing pages and goal edits pile up silently.
Can UET goals double count with imported Google conversions?
They can if the import is configured carelessly. Part of our setup is checking that every conversion is counted exactly once.
Do I need enhanced conversions?
If you run automated bidding, yes. They improve how many conversions Microsoft can match, especially with browser restrictions.
Book Your Free Strategy Call
30 minutes. No pitch. You will leave with your tracking findings and a priority plan, whether we work together or not.