X Tracking That Gives Your Campaigns A Signal
X moves fast, and its ad platform optimizes on whatever conversion data it receives. A base pixel dropped on the homepage and forgotten is what most accounts run, and their results show it. We install the X Pixel with proper event snippets, connect the Conversions API, and deduplicate the two, so X learns from your actual purchases and leads.
What Is Included
- ✓X Pixel base code installation across your site
- ✓Event snippets for PageView, ViewContent, Search, AddToCart, Purchase, Lead and SignUp as relevant
- ✓Conversions API (server-side) setup with matching event IDs for deduplication
- ✓Correct value, currency and content parameters on revenue events
- ✓Validation in X Events Manager with live test events
- ✓A written event map covering browser and server events
How It Works
Audit your current pixel and events.
Install the base pixel and event snippets.
Connect the API and deduplicate.
Test in Events Manager and document.
Frequently Asked Questions
Is the X Pixel enough without the API?
For small tests, sometimes. For real spend, browser-only loses too much on mobile traffic, which is most of X.
Can you track lead quality, not just form fills?
Yes. We can pass lead events from your CRM back through the API as higher-value conversions, the same way we do for LinkedIn.
What if my pixel was installed years ago?
We audit what fires today, remove duplicates, and rebuild the event set cleanly. Old setups usually have at least one double-firing event.
Book Your Free Strategy Call
30 minutes. No pitch. You will leave with your tracking findings and a priority plan, whether we work together or not.