Consent And Privacy Tracking: Legal, And Still Measured
Privacy law is not optional, and neither is measurement. Set consent up badly and you either break the law or blind your ads; most sites manage one of the two. We implement Consent Mode v2 and your consent platform properly, so visitors’ choices are respected everywhere, and the data you are allowed to collect is collected completely.
What Is Included
- ✓Google Consent Mode v2 implementation (ad_storage, analytics_storage, ad_user_data, ad_personalization)
- ✓Consent management platform integration: Cookiebot, OneTrust, iubenda or your current CMP
- ✓Consent signals wired into Meta, TikTok and other platform tags, not just Google
- ✓GDPR and CCPA configuration aligned to where your visitors actually are
- ✓Tag firing rules audited: nothing fires before consent where the law requires it
- ✓Consent-rate visibility in GA4, so you know what share of data is modeled
- ✓A written record of what fires, when, and under which consent state
How It Works
Audit your current consent banner and tag behavior.
Configure the CMP and Consent Mode v2.
Wire consent into every platform tag.
Test each consent state live and document.
Frequently Asked Questions
Does consent mode hurt my ad performance?
Done properly, it protects it. Platforms model the conversions they cannot observe directly, but only when the signals are implemented correctly.
I already have a cookie banner. Is that enough?
Usually not. Many banners show a notice but never send consent signals to your tags, so platforms treat every visit the same. The banner is the visible half; the signals are the working half.
Which CMP should I use?
The one that fits your traffic regions and budget. We work with Cookiebot, OneTrust and iubenda regularly and will tell you honestly if your current one is fine.
Book Your Free Strategy Call
30 minutes. No pitch. You will leave with your tracking findings and a priority plan, whether we work together or not.